It’s all CA$H & We can put it in your pocket!
Expertise & Experience
When you select BILL ANDERSON AUCTIONEERS who are active members of the Pennsylvania & National Auctioneers Association you have taken the first step in assuring yourself of a successful auction. We will be able to evaluate your situation and determine how and when to market your items for the best possible auction results. By utilizing our expertise and experience working with you the Seller, we coordinate your auction date, time, location, advertising, commission and any other matter that may pertinent to your auction. In combining the service of our trained staff which may include clerking, cashiers, ring men, and preparation personal, all details from initial inspection, preparation of merchandise, and advertising, to actual sale at auction and settlement will be handle in a very efficient and professional manner. As a Seller you will feel comfortable and know that you have made the proper decision. The Buyers at your auction will also be satisfied because they have been treated fairly and were able to bid and buy with confidence through the auction method of marketing.
HIGHLY AGGRESSIVE MARKETING PROGRAM
One of the reasons of the success of the auction method of marketing is the highly aggressive marketing program. Each auction has its own powerful promotion and advertising. The advertising budget is established according to the estimated proceeds of the auction. That budget is then broken down into various forms of advertising that will best target the market for that auction: Newspaper ads, (classified or display), trade magazines, and publications, brochures, direct mailers, signage, radio, TV, cable, video, phone solicitation, internet and canvassing the area with brochures. Bill Anderson Auctioneers knows which form of advertising is best for your particular type of auction. We will facilitate everything from preparing the advertisements to placing them in desired forms. This aggressive advertising hits large groups of buyers who will come and competitively bid on your property, thereby yielding true fair market value fore your holdings. Aggressive auction marketing produces results.
PROFESSIONALISM & CREDIBILITY
Through professionalism and credibility the auction profession has gained the respect of buyers and sellers alike. What was once thought of as a method of last resort has boldly moved to the front as preferred method of choice? Bill Anderson Auctioneers has added credibility to the auction profession by working with the client’s best interests in mind. Whether buying or selling, our auction method of marketing can work for you. Try the auction advantage where buyers and sellers come together for mutual benefits.